Branding workshops are the best way to relaunch, refresh or revamp your brand. Our half day workshops are perfect for start-ups and small businesses.

There’s a big demand for unique brand identities and tone of voice, to help differentiate a businesses whilst attracting new customers and increasing brand loyalty. If your business needs repositioning or to launch a new product, our branding workshop will help you determine your brand positioning and tone.

Typical objections to branding

Can’t I just commission a logo? Rather than a branding workshop?”

When you’re looking at rebranding or creating a brand it’s important to look beyond the logo. Tone of voice, your target market and USP’s are more important. Branding workshops will help you get the answers you need. A logo won't help you to identify what makes your business different. Or how you can you stand out in a crowded industry. Our branding workshop will help you identify who are your key stakeholders,  establish authentic company values. The workshop will also help you to better understand your customer personas and establish a tone of voice that helps you to better communicate with them.

We don't need a tone of voice

Tone of voice isn’t what we say but how we say it. It’s the language we use, the way we construct sentences, the sound of our words and the personality we communicate.

It's to writing what logo, colour and typeface are to branding. Tone voice is important, your companies tone can help it stand out from competitors, communicate efficiently and effectively with your audience. 

Surely, I can sort out the brand strategy later once I am up and running?

Yes, you can but it will be a lot harder and will most likely cost more to remedy in retrospect. A poorly crafted identity means you are communicating the wrong values and messages to customers and stakeholders alike. Trying to change these established opinions can prove incredibly challenging and take a lot of time, effort and money. A clearly defined brand strategy can form the fundamental bedrock that you build your business or product upon.

This is no ordinary workshop

A professionally delivered brand workshop provides clarity and confidence from day one and is invaluable in conversations with employees and customers.

One of the outcomes of a branding workshop is a strategically-positioned creative brief that enables an identity to be created along with professional brand guidelines. It is these guidelines that allow your brand to be applied to any and all marketing communications and ensures that your brand is consistent and maintains its integrity.

Our workshop delivers results, it’s fun day out of the office, is a productive workshop where sh*t gets done. So apologies to those seeking a nice little exercise away from the workplace. This workshop is for individuals who are hell bent on making an impact and need a little help to achieve it.

It’s important to establish exactly what it is that your business represents. A brand is more than just a logo; you need to have a clear understanding of key brand information such as who are your major stakeholders, what are your core values, what are your customer personas, what is your brand positioning and what is your brand’s tone of voice. 

Samuel Kwesi Dontoh

Founder & Chief Happiness Officer


What Do You Get?

A fully immersive, value-packed branding workshop with industry leading advice followed by a comprehensive report of eye-opening insights and strategic recommendations to help you build a powerful brand and culture from the inside out.

Who Is It For?

Our branding workshop built around you and your organisation. We’ve worked with founders, C-Suite Leaders, Entrepreneurs, start-up and marketing teams. We’ve built our workshops so that they can scale from a 1-2-1 session through to group sessions.

So how does it work?

As we’re here to cater for your needs, flexibility is at the heart of all our workshops. We typically offer half day and full day workshops.

So what branding workshop do I need?

Your requirements should dictate the workshop you attend; don’t settle for ‘cookie cutter’ solutions. Drop us an email and we’ll work with you to create a bespoke branding workshop.

What are the Deliverables?

Full Presentation document outlining key findings of the session

Video and Photographs of the session

Full visual sketch of the key takeaways

Brand strategy PDF

What's included

Interactive half day/full day branding workshop, led by Happy Lucky’s founder

Supplies and materials included

Brainstorming activities

Live sketch note artist to capture all the best ideas*

Fully catered

It worked for them it can work for you

What a great experience. We needed to refresh our brand and Happy Lucky helped us get there. The live sketch was amazing and helped us visualise our everything as well as our input.
Kojo Adom
Samuel has a way of communicating that inspires teams, my small team were left buzzing after the workshop. Their productivity and positivity in their work has increased. We now have a brand identity that we feel will take the business forward.
Anna Biglin
Marketing Manager
The workshop is so good we've already booked them in to work on one of our sub brands. The day didn't drag it was fun yet insightful . Thanks guys.
Katherine Jackson
Head of Marketing

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